Started with nothing. Shared the stage with Jesse Itzler, Jamie Kern Lima and Trent Shelton within six months.
Kristin Erickson
How a high-performer rebuilt confidence, dropped the script, and found her message.
Industry
Leadership
Country
United States
Role
Peak Performance Coach
Business generated through speaking
$100K+
Stage secured
TEDx
Investor collaboration
Shark Tank
Before
Comfortable on stage, stuck in the loop
Kristin was never afraid of being on stage — she came from a performance background and knew how to deliver a message. What she didn't know was exactly what her message should be. With a lot of expertise and life experience, choosing the "right topic" felt like big pressure. Personal life events had taken a hit on her confidence, which made her doubt if her message was even good enough — worth paying for. And coming from performance, she was used to the script: the exact words, the perfect delivery, the polished performance. The result: a big desire, completely stuck in the how.
The challenge
Find a message that's hers, then unscript the delivery
She needed a talk that felt like her message, the confidence to back it, and a way to deliver it without leaning on a memorised script.
Because of her performance background plus the confidence rebuild, we strategically picked a stage that felt both exciting and safe enough to start — a speaking competition, a low-pressure way to actually get back on stage. We built a throughline broad enough to grow with her long term, specific and strategic enough to book stages. And we lowered her guard so she could hit the strategic points while creating real emotional connection with the audience.
“
"Laurie is THE SPEAKING OG. Laurie helped me trust myself on stage again — not just with the structure and strategy behind the keynote, but with the actual emotional connection to the audience. I went from feeling like I needed every single word scripted to actually feeling free on stage. And honestly, I finally feel like myself when I speak."
After
A line-up that changed everything
Kristin reached the finals of the speaking competition and shared her story live in front of 100+ people on the same line-up as Jamie Kern Lima, Jesse Itzler, Jen Gottlieb and Trent Shelton. That experience became a huge momentum shift. She then secured a TEDx stage, got invited onto many online stages and now creates her own stages too.
